Affordable quality driving sale of Kamdhenu branded TMT Bars

Kamdhenu Limited was founded in 1994 with a vision to provide best quality TMT bars in the market at the best price. From a single reinforcement steel bars manufac-turing plant at Bhiwadi, Rajasthan, the company now has more than 80 manufacturing units operating under its unique franchisee model. The transformation from a single unit to a leading brand in retail TMT Bars with nationwide presence is a benchmark in the industry.

The business model pioneered by Kamdhenu is geared towards sustained growth and the expansion of operations is driven by consumer demands. The affordable yet best possible quality products has high levels of acceptability among end users. The government’s push towards ‘Make in India’, world-class infrastructure creation and revival in consumer demand presents an exciting opportunity and the company is rigorously expanding to meet the current and future demands.

Kamdhenu has an installed capacity of around 38Lakh MT TMT using the latest technology and world class manufac-turing process for high grade pure FE500 & 500D. Today, Kamdhenu TMT is the largest retailing TMT brand in India with turnover of Rs. 21,000 crores, having more than 8500 exclusive dealers and distributors across the country.

KAMDHENU PAS 10000 is an innovative state-of-the-art power alloy steel product which was first introduced in the country by Kamdhenu. Conforming to BIS and international quality standards, PAS 10000 has superb corrosion-resistant and anti-degradation properties. The 360 degree locking technology offers effective earthquake resistance and also comes with innovative ribs for ultra-strong grip with concrete.

Kamdhenu Nxt is the flagship brand of Kamdhenu Limited. Kamdhenu Nxt’s unique and critically designed double rib, fatigue strength and ductility makes it much superior to ordinary steel bars. The distinctive design of ‘Kamdhenu Nxt’ sets a benchmark for better interlock with concrete mix with 2.5 times stronger concrete-steel interlock giving more power to the structure. The two angular ribs on this steel bar amplify the interlock strength between steel and concrete thereby providing optimum security to structures that are subject to unexpected forces like seismic, dynamic impact etc. This makes it suitable for concrete reinforced structures like bridges, flyovers, dams, thermal and hydel plants, industrial towers, skyline buildings, underground platforms.

Kamdhenu Colour Max Sheet is a pre-painted product offering wide spectrum of appealing colors for selection. A unique coating on the multiple layers of high-quality steel alloy enables ‘Kamdhenu Colour Max’ to resist cracking and peeling, even during extreme weather conditions and heavy construction operations. This not only makes these sheets completely rust-free and waterproof but also keeps the interior cool in summer and warm in winter creating an insulating effect. This eco-friendly product befits the green building concept minimizing the carbon foot print of the building. Kamdhenu has utilized its strong expertise and strong technical know-how of steel manufacturing from choosing the finest raw material to deploy the best technology and processes to deliver best-in-class quality product. The product has under gone stringent quality checks and ensures high performance in all-weather conditions.

Kamdhenu has always been about offering “Best Quality at Best Price” and brand positioning of its products has cool in summer and warm in winter creating an insulating effect. This eco-friendly product befits the green building concept minimizing the carbon foot print of the building. Kamdhenu has utilized its strong expertise and strong technical know-how of steel manufacturing from choosing the finest raw material to deploy the best technology and processes to deliver best-in-class quality product. The product has under gone stringent quality checks and ensures high performance in all-weather conditions.
Kamdhenu has always been about offering “Best Quality at Best Price” and brand positioning of its products has always been a top priority. Through its decentralised production model, the company has already made a huge difference in the market.

The demand for quality TMT bars from the housing sector in India is growing at a rate of 6-8 per cent compound annual growth rate (CAGR) annually. Looking at the growing demand, the company is planning to expand its capacity from 38 lakh MT of TMT steel bars to 50 lakh MT of TMT steel bars within a year through franchisee route. Also, the company is targeting to achieve a total brand revenue of Rs 25,000 crore in the steel segment by the end of current financial year.

Kamdhenu Limited
Web : www.kamdhenulimited.com