December 8, 2023 10:34 pm
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India Cements Ltd

Strength is second nature to India Cements

Mr. N. Srinivasan,
Vice- Chairman & MD,
India Cements Ltd

Strength is second nature to India Cements. Stringent quality measures behind every bag of its products, enjoying the loyalty of stakeholders, understanding the needs of its customers and meeting their expectations are considered some of the biggest strengths of India Cements, a major cement Company with 75 years legacy and one of the largest producers in India.

The Company has been building India since Independence and earned the reliable trust of thousands of architects, builders, engineers, stockists, dealers and consumers from across the nation.

India Cements has grown from two plants with a capacity of 1.3 million tonnes per annum (MTPA) in 1989 to 10 cement plants with a capacity of 15.55 MTPA. Its commitment to building a stronger India can be seen in the rapid growth achieved with 8 cement plants and two grinding units located in Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra and Rajasthan.

Industry veteran and Company Vice-Chairman & Managing Director, N. Srinivasan says “Cement is one product whose strength shouldn’t just last a day but a lifetime. Many people build their dream homes with hopes and finances of a whole life. All our products are premium and have stood the tests of time because of their reliability, durability and consistent quality, bag by bag. Every testimonial building that is built by us is a standing testament to the quality of our cement”.

He is not exaggerating. The trusted brands, Sankar and Coromandel are associated with building several landmarks, infrastructure projects and dream homes. its new brand, Conkrete Super King (CSK) is ‘the best in class’ offering packed with the ‘Power of 7’, of CSK Captain, M S Dhoni. It is a one stop solution to all concrete needs from foundation to roof.

Mrs. Rupa Gurunath, Whole Time Director says,” Our brands are available in the far corners of the country. We stay in touch with the times and trends and leverage technology in an effort to make sure that we reach all our employees across different operations as well as have an extended reach to all our dealers and business partners.”

Rakesh Singh, Executive President says, “Our strength is our happy and loyal set of stakeholders. We may be the only company having third generation of dealers and employees too. All state capitals in the South (which are the highest consumption centres) are within 200 km’s radius of our one factory or the other, ensuring fastest and fresh cement supplies”.

It has launched slew of marketing and brand promotion drive and ground level activities for connecting with consumers, dealers, stockists and influencers like engineers, contractors and masons. They are regularly taken to its plants to know the best practices followed in cement manufacturing process and the focus on maintaining consistent high quality.

Parthasarathy Ramanujam, Chief Marketing Officer says, “Building on our strong relationship with trade partners, we want to strengthen brand association with consumers. We believe in giving the best deal to consumers buying our cement, who are also ardent fans of CSK. As Principal Sponsor of CSK, India Cements created a unique opportunity for them in IPL 2023 season to watch the 7 home matches of CSK under the leadership of iconic Captain, MS Dhoni”.

He proudly says, “India Cements as the real king of cement enabled its loyal consumers with a celebratory experience to watch the Kings of IPL in action. It was truly a momentous occasion when the winners of consumer offer scheme took out a fan rally on 12.4.2023 to watch MS Dhoni in action LIVE for the 200th time, as CSK Captain”.

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