April 15, 2024 1:27 am
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Deceuninck Profiles India Pvt. Ltd

Mr. Satish Kumar
Group Business Development Director,
Deceuninck Profiles India Pvt. Ltd

Deceuninck Profiles India is one of the well known company in Fenestration market. Would you like to share the success story of your company.
Deceuninck got into Window Profiles more than 6 decades ago and entered the Indian market in 2006 with it’s special time tested profile formulation. The profiles have practically experienced every kind of weather condition in the last 18 years with out any complains of discoloration.

Dedicated Channel Partners who have stood with us, grown with us and are extremely loyal to the Deceuninck brand.
Wide product range – The latest launches in Europe are brought into the market as soon as possible to give the Indian consumer a taste of the global products.

Currently we have changed our approach to Direct to Market (D2M) from our plant in Turkiye to reduce overheads and be more competitive in the Indian market.

What is your opinion about upvc Profiles windows in India as far as your business is concerned.
The UPVC Profile business in India is highly price sensitive and has become a commodity. Very less innovation in terms of performance. Modifications to suit the price requirements have reduced the size and shape of the products of most companies.

Thanks to the efforts of UPVC Window and Door Manufacturers Association and Bureau of Indian Standards’ efforts, we now have an Indian Standard for UPVC Profiles for Windows and Doors – IS 17953 : 2023

We can see some upgradation to match the standard in terms of formulation.

However, we are yet to get the Windows and Doors Standards. This will change the whole concept of Doors and Windows market in India ushering in the performance era for innovation.

What are the products & solutions your company is providing to the customers.
Deceuninck offers standard products such as the 60mm Sliding and Casement series. 70mm premium Casement and Sliding Series. 70mm Legend Art – Low rebate thickness Casement Series, 80mm High Performance Legend Casement and Legend Slide as well as Lift and Slide Door systems. Each of these series have a wide range of profiles/systems to suit different window typologies.

Can you brief us about the advantages of products being offered by your company.
Quality; Best in Class Performance in terms of Thermal Insulation, Air Tightness, Water Tightness and Wind resistance; Expert design services for projects based on wind load analysis of the building and Service to our customers. We are able to compete with a number of domestic players in the market in projects as well as retail segment which shows that the customer today is well aware of what he wants/what best suits his building/ project.

Can you discuss the impacts of increasing inflation over your business.
Product prices are back to pre-covid levels though costs of various services have gone up. The biggest challenge today in the Indian market is labour shortage and inflation. Trained manpower is scarce and to retain people has become extremely difficult for small and medium enterprises due to increasing expectations of labour. Some fabricators have stopped taking orders of buildings which use traditional brick work and prefer to work with builders using Formwork technology as it is very expensive to survey each and every window and make windows of varying sizes. Automation in the factory and vent control in the site is important to control the costs and ensure good quality window supply/installation.

Deceuninck Profiles India Pvt Ltd
Mob : +91 8754017978
Email : info@deceuninck.in
Web : www.deceuninck.in

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