Good business leader create a vision – Articulate the vision – Passionately own the vision and relentlessly drive it to completion

Could you share the journey of Renny Strips Ltd. and the key milestones that have shaped its growth in the steel and manufacturing sector?
Sarthak Gupta: Honestly, this company feels less like a business I run and more like a story I inherited and I mean that in the best way. My grandfather, Mr. Dev Gupta, started it all in 1996 in Ludhiana, trading MS billets. I never got to see those early years myself, but I grew up hearing about them the hustle, the long hours, the sheer stubbornness it took to build something from nothing. My father, Mr. Binny Gupta, took that and turned it into real manufacturing, brick by brick, machine by machine. That’s the foundation I get to build on today.

If you look at the milestones, they tell you a lot about what this family believes in. Our first rolling mill in 2005. Our first export order in 2016 I still remember how big a deal that felt at the time, shipping to the UAE for the first time. Then through 2018 and 2019, more furnaces, more capacity. In 2025, we brought Unit III online, launched our Scaffolding & Formwork division, and started putting up our solar plant. It’s been a steady climb, never a straight line, but always upward.

For me personally, joining the business meant something a little different. I’d studied abroad, and I spent a lot of that time genuinely curious about how global buyers think what makes them trust a supplier, what they actually check before they sign a contract. I came back wanting to build something around that understanding, and that’s really where our Scaffolding & Formwork story begins.

And it’s grown faster than I let myself hope for. We’re now in more than 23 countries, and we’ve backed that growth with real sustainability numbers 49% lower emissions than the industry standard, a solar plant doing real work, and an emissions dashboard our customers can check in one click, no asking us to take our word for it. We’ve also just filed our IPO paperwork with SEBI, which still feels a little surreal to say out loud.

Could you give us an overview of Renny Strips Ltd.’s product portfolio, parti-cularly your specialised, customised, and value-added solutions for the construction and infrastructure sectors?
Sarthak Gupta: I like to keep this simple when I explain it to people: we want a customer to be able to come to us for the entire steel journey, not just one piece of it. So we run five lines ERW Pipes & Tubes, Scaffolding & Formwork, Narrow-Width HR Coils, Wire Rods, and MS Billets and 90% of our raw material is made in-house.

That’s not a small thing to say. It means we’re not at the mercy of someone else’s supply chain, and it means when a customer asks us for consistency, we can actually promise it.

Scaffolding & Formwork is probably where I get most excited talking to people, because it’s the division I helped build from scratch. Over 1,000 SKUs now ringlock, cuplock, kwikstage, formwork panels, props, the works and every piece goes from raw billet to finished product under our own roof. We’ve also designed our systems to assemble faster on-site, because I’ve spent enough time talking to contractors to know that time on site is money, full stop.

Customisation matters to us too right down to a single component, we’ll tailor it to what a project actually needs, and we test it properly before it ever reaches full production.

But if you want the number that really makes people lean in, it’s this one: our Green Steel carries an emission footprint of 0.6385 tonnes of CO₂ per tonne of steel, against an industry average of 2.2. Run that through current CBAM carbon pricing, and a customer exporting into Europe saves close to €2,942 on a standard container. That’s not a nice-to-have sustainability story that’s real money back in someone’s pocket, and I’m genuinely proud that we can offer both the lower carbon footprint and the lower cost.

In an increasingly competitive market, what differentiates Renny Strips Ltd.? What are the key USPs and capabilities that set the company apart?
Sarthak Gupta: I’ll try not to give you the standard answer here, because I think a lot of companies say “we’re different” without really meaning it.

For us, it starts with control. With 90% of our raw material made inhouse, we’re not gambling on someone else’s quality or someone else’s delivery schedule we control the chemistry of our steel from the very first melt.

Then there’s sustainability, and I want to be honest about why this matters to me. It’s not just good PR it’s become a genuine business advantage. Our 49% lower emissions figure isn’t something we just say; it’s independently checked by TÜV Rheinland, verified against ISO 14064-3:2019, and it’s earned us a 5-Star Green Steel rating from the Ministry of Steel. When a customer asks “prove it,” we actually can.

Third, quality we hold EN 1090, ISO 9001, ISO 14001, and ISO 45001 certifications, and we’ve invested in CNC machining, laser cutting, and robotic welding because I don’t think you can talk about consistency without backing it with real technology.
And fourth we do all of that at scale, with over 1,000 SKUs, while still being able to say yes when a client wants something custom-built.

If I had to sum it up: we grew up as a family business, but we compete like a company that knows exactly where the world is heading.

How do integrated manufacturing, technology, quality systems, and process excellence enable Renny Strips Ltd. to deliver consistent quality and customised solutions to its customers?
Sarthak Gupta: People often ask me how we manage to be both consistent and flexible those usually feel like opposites in manufacturing. For us, it comes down to owning the process end to end. When 90% of your raw material is made in-house, a lot of the guesswork just disappears.

We’ve also leaned hard into technology CNC machining, laser cutting, robotic welding because manual processes, however skilled, will always have some variability. And we’ve built errorproofing directly into the production line, so we’re catching issues before they happen, not cleaning them up afterward.

Our Quality Centre runs proper testing chemical composition, tensile strength, hardness, weld integrity the full checklist, on every batch, every time.

And before we take on anything new or customised, we run it through a pilot batch first. I’d rather find a problem on ten pieces than on ten thousand.

What I like about this system is that customisation never becomes an exception to our process it just runs through the same quality checks as everything else. So whether it’s a standard order or something built specifically for one project, the customer gets the same underlying promise: this was made properly, and we can show you exactly how.

Renny Strips Ltd. is participating in bauma CONEXPO India. What has been your experience at the event so far, and have you gained through interactions with customers, industry leaders, and business partners?
Sarthak Gupta: I genuinely enjoy these events maybe more than I should admit as the “business” answer! At bauma CONEXPO India 2026 in Greater Noida, we showed our latest scaffolding and formwork work, and the response caught us a little off guard, honestly. Contractors, rental companies, procurement teams people were asking real, detailed questions, not just collecting brochures.

What I take away from these conversa-tions every time is a clearer read on where the industry is going. Reusable, certified scaffolding systems are clearly the future people want systems that save time and money over the long run, not just cheap upfront. And sustainability has stopped being a “nice extra” question buyers are now asking us specifically about emissions data and traceability before price even comes up.

Meeting our dealers and export partners face to face at these events has also directly shaped decisions we’ve made Unit IV, honestly, owes something to conversations we’ve had on show floors like this one.

If I had to sum up what bauma really gives us, it’s three things. It’s a genuine opportunity to sit across the table with both domestic and international clients in the same week. It’s the right platform to build our brand in front of exactly the audience that matters to us. And honestly, it’s been one of the best learning experiences we’ve had it keeps pushing us to build solutions that match where the market is actually heading, not where we assume it’s heading.

Looking ahead, what is your vision for Renny Strips Ltd., and what are the company’s key growth priorities in terms of new products, value-added solutions, manufacturing capabilities, and market expansion?
Sarthak Gupta: My vision is simple, even if it sounds ambitious: I want Renny to be the company people think of first when they think “integrated, low-carbon steel” not because we say it about ourselves, but because our numbers back it up every time someone checks.

Right now, the biggest expression of that is Unit IV a new 35-acre facility, a Rs. 400 crore investment, taking our scaffolding capacity up to 6,500 tonnes a month and our steel melting capacity to 375,000 TPA. It’s got robotic welding cells, tube lasers, fully automatic galvanising, and it’ll run on 43 MW of our own solar power. I’ll be honest, watching this get built has been one of the most exciting parts of my time here so far.

Beyond that, we’re going to keep pushing our Green Line further and keep saying yes to customisation, especially for high-rise and infrastructure projects where the engineering really matters.

On markets, home and export both matter to us but Europe, in particular, is where I think our sustainability story genuinely gives us an edge that’s hard for others to copy quickly.

If you ask me what I’ve really learned from my grandfather and my father, it’s this: build things properly, be honest about what you can prove, and the growth tends to follow. Thirty years in, that’s still exactly what we’re trying to do.

Renny Strips Limited
Email : info@rennystrips.com
Web : www.rennystrips.com