Viva ACP has emerged as the market leader in the building materials industry. Did you at any point have a blueprint where it was supposed to go, or were you more focused on bold, intuitive moves that kept taking you there?
Our vision was always to be an industry leader in the building materials industry. Our approach was a balance of foresight and bold, intuitive moves, allowing us to adapt swiftly to industry changes. We embraced innovation, maintained quality excellence, and prioritized customer-centricity, which naturally propelled us forward. Today, we are the most premium brand & the largest exporter of ACP in Asia. Our state of the art manufacturing facility at Umargam, has a 15 million m² production capacity, 15 production lines, with a young and enthusiastic team with an average employee age of 25 to 40 years of age. This dynamic approach with our teams young and energetic spirit helped us seize new opportunities while responding to challenges with agility being a key driver in shaping Viva ACP into a market leader today.

What inspired the creation of Viva, and what was the vision behind starting this journey?
When we started Viva, we had a simple yet powerful vision—to revolutionize the building materials industry in India. At that time, the market was heavily dependent on imported ACPs, and we saw a clear gap. Why couldn’t India manufacture world-class aluminium composite panels that met international standards while catering to our own unique architectural needs? That question became the foundation of our journey.

We set out with a commitment to innovation, quality, and sustainability. From day one, our goal was to introduce cutting-edge manufacturing technology, ensure unmatched product durability, and offer solutions tailored to modern infrastructure demands. But more than anything, we wanted to build a brand that customers could trust.

The road wasn’t easy. Competing with established global players required relentless effort, but our belief in ‘Make in India’ kept us going. We focused on customer-centric solutions, expanded our product range, and continuously evolved with the market’s needs.

Today, when I see Viva leading the ACP industry, it’s not just a business milestone—it’s a testament to our hard work, our team’s dedication, and the trust of our customers. And this is just the beginning. The future holds even greater innovations, and we remain committed to pushing the boundaries of excellence in the industry.

Innovation and sustainability are two aspects of your brand. How do you balance technology with environmental responsibility, and could you give me an example where the balance has resulted in a breakthrough product or solution?
Sustainability is at the heart of our innovation! We integrate technology with sustainability by developing environ-mentally responsible products without compromising on quality or performance. We constantly invest in research to create eco-friendly yet high-performance ACP solutions. One such breakthrough innovation is our fire-retardant (FR A1 rated- 1st in the industry) and recyclable ACP sheets, which offers superior safety while being sustainable. Our green building solutions adhere to global environmental norms, ensuring a reduced carbon footprint. By using non-toxic materials and sustainable manufacturing processes, we prove that technological advancement and environmental responsibility can coexist, creating products that not only enhance architectural beauty but also contribute to a greener planet.

We have seen the world shift to more eco-conscious building practices. What do you envision Viva ACP doing in India and globally, not just adapting to this trend but shaping the future of sustainable building materials?
We go beyond adapting to trends; we lead them!

Viva is committed to leading the way in sustainable building materials by continuously innovating and setting new industry benchmarks. In India, we aim to promote green architecture through the development of zero-VOC panels, recycled core materials, and energy-efficient ACP solutions. On a global scale, we actively collaborate with architects and developers to create materials that contribute to sustainable construction. Through research, eco-friendly manufac-turing, and green certifications, we set new benchmarks. Our mission is to lead the industry with solutions that are innovative, responsible, and transformative.

Fire retardancy is becoming increa-singly important in the industry. How aware are developers and architects about its significance, and how is Viva driving innovation in fire-resistant ACP solutions?
Awareness of fire safety among developers and architects is growing, but industry-wide understanding still needs to improve. By introducing high-performance fire-retardant ACPs, we enhance building safety while educating the industry on fire-resistant materials.

Viva leads in innovation, being the first in India to achieve FR Class A1 certification. Our commitment to safety is reinforced by Thomas Bell-Wright certifications, EN 13501, NFPA 285, and ASTM E84, along with ISO 9001, ISO 14001, and ISO 45001 compliance. With advanced manufac-turing, rigorous R&D, and industry education, we set new benchmarks for fire-resistant ACPs, driving awareness and ensuring safer, high-quality solutions for modern architecture.

The construction and architecture industries are usually conservative and rather traditional. What steps do you undertake to keep Viva ACP teams innovative and thinking ahead, and how does the leadership facilitate this continuous innovation culture?
Innovation at Viva ACP is driven by a progressive leadership and a dynamic work culture that nurtures creativity and forward thinking. With an average employee age of 25-40 years, we invest heavily in training, upskilling, and development programs to ensure our teams stay ahead of industry trends. Regular brainstorming sessions, global exposure, and R&D investments empower employees to experiment and bring fresh ideas to the table.

We also prioritize employee welfare, fostering an inclusive work environment with equal opportunities for women across all roles. By encouraging collaboration with architects, designers, and engineers, we integrate diverse perspectives into product development, ensuring Viva ACP leads the industry by setting trends rather than following them.

What’s one instance when Viva ACP took a bold move on product design and reaped huge benefits in terms of customer feedback or industry recognition?
One of our boldest innovations is the launch of Santa- Fe, inspired by the beautiful city known for its colourful architecture, De- Madera- Inspired by the beauty and textures our nature provides, Tarnish Metallum that gives a modern look and Solid Aluminium Sheets which is a pre-coated and ready to install series, a game-changer and first in the façade industry. These products introduced a dynamic aesthetic appeal, allowing architects to achieve a striking visual impact both in the Exteriors and interiors. This is the 1st time where ACP sheets have come up with the market demanding textures and finishes with 500+ colour customisation options. The response was phenomenal, with archi-tects and developers widely adopting it for premium projects. It earned industry recognition for revolutionizing exterior cladding solutions. This success reinforced our belief in pushing creative boundaries and meeting evolving customer preferences, inspiring us to keep innovating with products that redefine modern architecture.

Viva has recently introduced the Pre Coated ready to install Solid Aluminium Series. What makes this product unique, and how does it stand out in the market?
Viva’s Solid Aluminium Series is a breakthrough in façade solutions, offering unmatched durability, fire resistance, and sustainability. Made from 100% solid aluminum, it ensures exceptional strength, non-combustibility, and compliance with FR Class A1 certification.

As the first in the industry to introduce this technology, we have invested heavily in a state-of-the-art horizontal coating line. Unlike the conventional method, where sheets are bent first and then spray coated, our process pre-coats solid aluminium sheets up to 3mm before bending, ensuring superior uniformity and durability. The use of horizontal coater with roller technology provides a flawless finish, far superior to traditional methods.

Additionally, we offer ready-to-install trays, reducing installation time and enhancing efficiency. With its advanced coating, corrosion resistance, and long-lasting performance, the Solid Aluminium Series sets a new benchmark in façade innovation, delivering future-ready solutions for modern architecture.

Viva ACP is used in everything from large commercial spaces to individual homes. How do you keep your products flexible and accessible for ambitious developers and individual homeowners with specific needs?
Our product range is designed to cater to diverse needs, ensuring accessibility for both large-scale developers and individual homeowners. We offer a wide variety of finishes, colours, and textures, allowing for customization based on specific project requirements. Our ACP sheets are lightweight, durable, and easy to install, making them ideal for varied applications. Whether it’s a skyscraper, a retail store, or a residential space, we provide adaptable solutions that enhance aesthetics and functionality. Our commitment to quality and affordability ensures that every customer, big or small, finds the right ACP solution for their vision.

Viva ACP’s youthful energy matches Anil Kapoor’s timeless appeal. How do you see this connection between the brand and your brand ambassador known for staying relevant across generations?
Anil Kapoor’s association with Viva ACP is a perfect synergy of timeless appeal and youthful energy. He embodies consistency, reinvention, and excellence-qualities that align seamlessly with our brand philosophy. Just as he has remai-ned a beloved figure across generations through his versatility and charisma, Viva ACP continues to stay ahead of the curve with innovative, high-quality building materials that meet the evolving needs of architects, designers, and builders.

His presence as our brand ambassador enhances our credibility and aspirational value, making ACP products more relatable and desirable for a wider audience. The connection between tradition and modernity is at the heart of our brand’s vision, and Anil Kapoor perfectly encapsulates this balance.

We have been strategic in ensuring that our campaigns remain relevant to today’s generation. Our latest TVC was crafted with a fresh, contemporary approach to engage modern consumers while staying true to our core values. Additionally, our collaborations with PVR and UFO Movies have strengthened our brand’s presence in entertainment spaces, where visibility and impact matter the most.
Looking ahead, we are excited to expand our reach through an impactful OOH (Out-of-Home) campaign and a comprehensive TV advertising strategy. These initiatives will further reinforce our commitment to staying dynamic, innovative, and connected with our audience, much like Anil Kapoor himself.

You have spearheaded Viva ACP to new heights. What do you think is the most surprising lesson or turning point you’ve learned about that has had a lasting impact on how you lead and make decisions today?
One of the most significant lessons I’ve learned is the power of resilience and adaptability. A turning point for me was realizing that while we always valued customer feedback, it was surprising just how instrumental it became in shaping our brand’s evolution. Initially, our focus was on innovation, but it was the insights from our customers that revealed new directions and opportunities we hadn’t fully anticipated. This experience reshaped my leadership approach-emphasizing the importance of listening, adapting, and making strategic decisions that align with both immediate market needs and long-term growth.

To the new Viva ACP users, what one thing would you want them to know about your brand that is beyond what the products are? What is your deeper mission behind everything you do at Viva ACP?
Beyond our products, Viva ACP is driven by a deeper mission—to revolutionize modern architecture with sustainable, innovative, and aesthetically superior solutions. We don’t just manufacture ACP sheets; we empower architects, designers, and builders to bring their boldest visions to life.

At the heart of our brand lies a commitment to trust, quality, and innovation. We believe in sustainability as a responsibility, ensuring that every panel we produce contributes to a greener and more sustainable future. Our state-of-the-art manufacturing facility, spanning 13 acres, is already a testament to our dedication to excellence. But we are not stopping there—we have another 55 acres planned for expansion, reinforcing our ambition to scale production, enhance technology, and meet the evolving needs of the global construction industry.

When customers choose Viva ACP, they are not just investing in a material; they are becoming a part of a vision for architectural transformation, environ-mental responsibility, and unmatched innovation.
Web : www.vivaacp.com